1. The Landlord was posted in early April 2007 to FunnyOrDie, which is a new website founded by Will Ferrell and Adam McKay.

2. At the height of its popularity The Landlord was downloaded more than 7 million times in one 24-hour period.

3. Adam McKay has directed several of Will Ferrell's movies including Talladega Nights and Anchorman. He also appears in The Landlord video as Ferrell's roommate.

4. The FunnyOrDie venture is overseen by the duo's Gary Sanchez Productions, with funding from the venture capital firm Sequoia Partners (which in the past has provided funding for Apple, Google, YouTube and Apple).

5. Pearl, the "landlord" in the video, is Adam McKay's own daughter. Pearl's mother and McKay's wife is Shira Piven, the actress sister of Jeremy Piven, star of HBO's Entourage.

6. The Landlord has stirred controversy for featuring a toddler swearing, but Adam McKay responded by telling People magazine: "Fortunately she is in this great stage now where she repeats anything you say to her and then forgets it right away, which is key. She has not said the 'B-word' since we shot the thing.

7. McKay describes The Landlord as being shot on a whim, as he and Ferrell invited over a friend with a video camera and shot all the footage in just 45 minutes.

8. Farrell and McKay see FunnyOrDie.com as a competitor to YouTube, and have instituted a unique rating system that lets viewers elevate or banish user-contributed content by voting on a scale that defines the clips as Immortal, Walking Tall, Kinda Cute, Uh-Oh, or The Crypt.

9. McKay has said in interviews that he expects more celebrities from the comedy world to submit content to FunnyOrDie from time to time.

10. Creative Artists Agency is also involved in FunnyOrDie.com, and will be reportedly watching the submissions closely in an effort to sign tomorrow's brightest comedians.