SAN DIEGO, April 25, 2007 —Sony is bolstering its lead in the high-definition camcorder arena with the introduction of AVCHD™ technology-based models.

The new Handycam HDR-CX7 model is the world’s smallest and lightest AVCHD high-definition camcorder. It can record nearly three hours of full HD 1080 video on an 8-GB Memory Stick PRO Duo™ media card (LP mode). Weighing just 15 ounces with the supplied battery, it provides ultra-portability as well as a virtually crash-proof recording system, instant archiving to Memory Stick PRO Duo™ media (sold separately), and effortless connection to a PC via USB for editing and back-up.

The new HDR-SR7 AVCHD high-definition camcorder can record more than 22 hours of full HD 1080 video on its built-in 60GB hard disk drive, while the HDR-SR5 model’s 40GB hard drive can hold more than 15 hours of footage (LP modes). In addition to long recording times, these two models offer compactness and Sony’s HDD Smart Protection™ system to safeguard against data loss as well as easy connection to PCs via USB.

“Camcorder users are quickly embracing non-linear camcorder formats, such as hard disk drive and flash media, because they make it easy for anyone to view and access footage quickly,” said Linda Vuolo, director of camcorder marketing at Sony Electronics. “Our models offer the added advantages of superior high-definition picture quality. With the widest range of consumer high-def models, we can satisfy the needs of virtually everyone.”

The new camcorders debut enhanced functions for easy browsing and searching on their high-resolution, 2.7-inch Clear Photo LCD Plus™ screens. You can swiftly find scenes via the new film roll button to view footage as a film roll index, which displays multiple scenes as thumbnails within a single movie file. Sony also integrated new face index technology so you can also access specific scenes by familiar faces.

The new models incorporate Sony’s ClearVid™ CMOS sensor technology for stunning detail and clarity. Combined with the Enhanced Imaging Processor™ technology, these models deliver the advantages of high resolution, high sensitivity with low noise, and virtually smear-free pictures.

The HDR-CX7 and HDR-SR7 models utilize Sony’s 3-megapixel sensor for full HD 1080 video and 6-megapixel digital still photos. They are also equipped with Super SteadyShot® optical image stabilization to produce smooth video results, as well as virtually blur-free photos. The HDR-SR5 model integrates a 2-megapixel sensor for full HD 1080 video and produces a 4-megapixel photo.

Additionally, all models benefit from Carl Zeiss® Vario-Sonnar® T* optics for increased contrast and true-to-life color saturation.