TOSHIBA DRAMATICALLY ENHANCES REGZA™ LCD FLAT PANEL TV LINE CAPITALIZING ON MOMENTUM FROM SUCCESSFUL BRAND LAUNCH

Toshiba America Consumer Products, L.L.C. ("Toshiba") announced today its newly enhanced LCD flat panel line at CES 2007. In a move designed to build on the momentum from its May 2006 REGZA brand launch, Toshiba is rolling out 13 new REGZA models including new high level picture technologies, larger screen sizes and beautiful new high-gloss cosmetic designs.

Toshiba's REGZA LCD line includes new models ranging from 26" diagonally measured all the way up to 57" diagonally measured - the 52" and 57" screen sizes are new and on display at CES. New industry leading enhancement technologies found in the line include PixelPure3G™, DynaLight™, ColorBurst™, ClearFrame™ and CE-Link™.

"The acceptance of REGZA in the marketplace has been stunning," said Scott Ramirez, Vice President of Marketing. "Our market share in 32"+ LCD has nearly tripled in just six months. The combination of high quality you can trust, leading technology to take you into the future, and true consumer value, is making REGZA the smart choice."

For 2007, Toshiba has enhanced overall image quality yet again, creating a new line of REGZA LCD TV with picture quality that is truly second to none. In addition to its continued commitment to image quality, Toshiba has now focused on creating cabinetry that will also set REGZA apart. All new 2007 REGZA models now feature beautiful high-gloss black cabinetry with Toshiba's slim SoundStrip™ speaker technology. SoundStrip enables more compact cabinetry, without sacrificing the big home theater sound, creating a more modern high-class look.

REGZA 720p - HL67 & LV67 Series
Toshiba's REGZA line includes six 720p models ranging from 26" diagonally measured to the new 42" diagonally measured. These televisions include new advanced Toshiba technologies such as PixelPure3G and DynaLight. The new Toshiba PixelPure3G advanced 14-bit internal digital video processing offers 4,096 levels of gradation for 16 times the gradation levels of standard 8-bit systems, and now creates cleaner more natural images by incorporating new enhanced MPEG noise reduction technology. Unlike standard LCD panels, the new CineSpeed™ panels incorporate DynaLight dynamic backlight control. This system works with PixelPure to monitor the brightness of the incoming video signal, and then adjust the backlight intensity to maximize contrast. This system creates a dynamic contrast that is up to 5X that of the original panel contrast, significantly improving black levels for deep images in virtually any viewing environment.

For 2007, REGZA 720p models truly stand out with beautiful high-gloss black cabinetry, currently uncommon in this category. Plus, the entire 2007 REGZA line also includes ATSC/QAM digital tuning, SRS WOW™ sound, a PC input, and three HDMI™ inputs for simple and complete all-digital connectivity.

Toshiba will also offer two REGZA LCDVD™ models in 26" diagonally measured and 32" diagonally measured sizes. These models offer all of the advanced technologies of the REGZA 720p TV models, plus a built-in DVD player with internal upconversion to 720p for HD display.

REGZA 1080p Full HD - HL167 Series
Toshiba continues to expand its 1080p offering and is adding a 52" diagonally measured LCD model to its REGZA 1080p Full HD line-up, which already includes 42" and 47" diagonally measured models.

2007 REGZA 1080p Full HD models all accept 1080p input signals and include enhancements such as ColorBurst, and CE-Link (HDMI - CEC). While a standard LCD TV may only reproduce 72% of the NTSC color gamut, ColorBurst is a wide color gamut LCD that can reproduce 90%+ for 25% more color. REGZA 1080p Full HD models now provide both enhanced resolution and increased color depth for richer colors and more realistic images. CE-Link allows two-way control between the TV and applicable source devices, such as HD DVD, through the HDMI cable. The user can use the TV remote to control the source devices, or the source devices to control the TV, allowing simplified operation. Because no IR is needed, the source devices can be placed in a cabinet or closet, which is perfect for flat panel TV applications. To ensure flexible remote connectivity of non CE-Link source devices, Full HD models also include an IR Pass-Through jack.

2007 REGZA 1080p Full HD models feature new step-up high-gloss black cabinetry that further differentiates the 720p and 1080p Full HD series. These models also include Toshiba's Native Mode, which provides clean 1080p pixel-for-pixel display without any overscanning.

Cinema Series® REGZA 1080p Full HD - LX177 Series
In addition to the many enhancements made throughout the new REGZA line, Toshiba is proud to offer four new Cinema Series REGZA 1080p Full HD models in 42", 46", and new 52" and 57" diagonally measured screen sizes - 57" is the largest flat panel TV Toshiba has offered yet. In addition to the features and benefits of all the new REGZA models mentioned above, 2007 Cinema Series REGZA models also feature new ClearFrame 120 Hz anti-blur technology. This advanced technology doubles the frame rate from 60 frames per second to 120 frames per second using Motion Vector Frame Interpolation, virtually eliminating motion blur without adding flicker or reducing image brightness. This makes Cinema Series REGZA the perfect choice for fast action movies and sports. The Cinema Series REGZA HDMI connections also include Deep Color and XVycc technology for further enhanced color space.

Cinema Series REGZA 1080p Full HD models also feature a new and innovative premium cabinet design with new SoundStrip2 technology. This technology utilizes an acoustic chamber within the set to develop rich bass, natural voices and crisp highs, all with a further reduced cabinet height enhancing the overall Cinema Series design.

In addition, Cinema Series REGZA models target high-end home theater applications with connectivity such as an IR input and a THINC™ RJ-45 connection, plus Virtual Dolby® sound and a new 6-Item A/V illuminated universal remote.

Expected Availability

REGZA
26HL67 (March/April 2007)
32HL67 (March/April 2007)
37HL67 (March/April 2007)
42HL67 (March/April 2007)

REGZA LCDVD
26LV67 (March/April 2007)
32LV67 (March/April 2007)

REGZA 1080p Full HD
42HL167 (March/April 2007)
47HL167 (June/July 2007)
52HL167 (June/July 2007)

Cinema Series REGZA 1080p Full HD
42LX177 (June/July 2007)
46LX177 (June/July 2007)
52LX177 (June/July 2007)
57LX177 (June/July 2007)