Samsung LN40A750R 40" 1080p LCD HDTV w/ Touch of Color

The new model LN40A750R from Samsung's 750 Series of LCD HDTVs packs a wealth of modern technology into a television that's still well within the budget of most consumers comparison shopping for a new TV today.

This 40" model includes many of Samsung's hottest new LCD technologies, housing it in a package that implements the company's latest frame design, known as the "Touch of Color." This transparent and opaque frame is meant to enhance the decor of your viewing room.

Comparing the LN40A750R vs. the Samsung LCD models from just last year, the enhancements to the Series 650 and 750 televisions are significant: the 750 and 650 series sets have 50,000:1 dynamic contrast ratios compared to 25,000:1 on 2007's LCDs. The pixel response time was cut in half from 8 milliseconds to 4 milliseconds. Both these enhancements promise to deliver a smoother and more vibrant picture than previous Samsung models.

Model LN40A750R, as well as other sets in Samsung's 650 and 750 series, include many features that prior televisions in Samsung's line-up lacked, including: the InfoLink service accessible through the LN40A750R's integrated Ethernet input, pre-programmed sports and videogame modes for ideal picture settings, and Home Digital Media compatibility for interacting with downloaded files from the web.

And if you have a number of high-end video sources such as Blu-Ray disc players and game consoles like Playstation 3 or Xbox 360, you'll appreciate that the LN40A750R now has 4 HDMI 1.3 inputs, up from 3 on last year's models. Also, Samsung has added a USB 2.0 input allowing you to bring JPG photos and MPG movies into your television for easy watching in the comfort of your living room.

The feature that might first strike you when you see the LN40A750R is the "Touch of Color" frame, which integrates a hint of color around the opaque bezel to make the television stand out in its environment. Whether or not this aesthetic touch is appropriate for the decor in you viewing room... that's up to you. To our eyes, it's a subtle yet attractive touch, but it's simply a matter of taste.

Those are the key points of comparison vs. last year's Samsung models. Next let's look at how the LN40A750R stacks up against Samsung's series 550 and other current LCD televisions.

The main differences between the LN40A750R (and other series 650 and 750 sets) and the 550 line-up include: one GB of internal memory, a woofer to produce more theatre-like sounds, and DLNA compatibility that functions with select computers and mobile devices.

Summed up, the LN40A750R appears to be well-worth a closer look as you comparison shop for the best LCD model to suit your needs. It's still a new set, so reviews are few and far between for the time being, but take a look at Amazon.com for newly posted reviews from consumers like you.

Compare the LN40A750R to these 52" LCD HDTVs: